If you really want to go beyond traditional advertising, this presentation from Olivier Blanchard is obligatory.
The clarity of Mr. Blanchard is also a painful reminder of the smogfilled brains of most so-called social media experts, who fall into the same trap of orthodox advertisers where the fact that a lot of people spend time on social networks and/or in front of a television screen is equal to business success.
But eyeballs do not equal sales.
Nor do tons of Twitter followers or Facebook friends.
